Saturday, August 28, 2010

VivaLoudoun and Clarke County Sports Announce Media Partnership

(Aug. 27, 2010) ASHBURN, VA– VivaLoudoun and Clarke County Sports announced today that they have entered into a media partnership aimed at broadening their coverage of high school sports in Loudoun County, Clarke County and the Winchester area.

As part of the media partnership some content will run on both and and the two locally-owned media ventures will look to share resources wherever they can.

“I have known Moe for a long time and enjoyed in the past when he was able to provide content for our previous website,” said VivaLoudoun editor and founder Dan Sousa. “Now that we are entering year two of VivaLoudoun, it will help our coverage to be able to share the coverage Moe provides, especially since his coverage area is especially important come regional playoff time.”

Sousa, the former editor and founder of, started VivaLoudoun in August, 2009 and expects nearly two million page views for this coming high school sports year.

“Having worked for Dan [Sousa] over the years, I know our view about prep athletics are the same: to provide the local communities with coverage of their local youth and their sporting endeavors,” said Murphy. “I get no greater thrill than seeing youth excel both on and off the field, and I know Dan feels the same way. I know partnering with VivaLoudoun is going to be a win-win situation.”

Clarke County Sports History

Clarke County Sports was formed as a Sports Photography Website in 2003 by Michael “Moe” Murphy. For several years the sight covered mainly Clarke County High School, Johnson Williams Middle School and some Little League action.

The Clarke Times-Courier, a former partner of the Loudoun Times-Mirror, hired Murphy as a part time Sports Reporter/Photographer. Murphy worked his way up to the position of Sports Editor, a position held until the paper sold out to the Winchester Star and eventually closed. The Courier and Clarke County Sports were mutual content partners and all the Courier Sports was posted on Clarke County Sports as well.

About four years ago Clarke County Sports expanded coverage to the Winchester, Loudoun County, Fauquier County, Warren County and the Eastern Panhandle of West Virginia on a very limited basis, mostly consisting of photography or short articles. Basically a one man operation, the site has experienced its ups and downs over the years.

The biggest honor for Murphy came four years ago when The Clarke County Education Foundation along with Clarke County Public Schools created the Michael “Moe” Murphy Journalism Scholarship. The annual scholarship is awarded to a Clarke County High School Senior who shows excellence in Journalism with an emphasis on Sports to help in their advancement of College Journalism.

High School Football has always been one of the most popular areas of the site and Clarke County Sports is set to start their fourth season of the Football Game of the Week. The Game of the Week features coverage of all Clarke County High School home and playoff games as well as coverage of selected Northwestern, Dulles, Bull Run, Shenandoah, and Evergreen Districts in Virginia as well as several schools from Jefferson, Berkeley, Hampshire, and Morgan County WV.

The game coverage features game photography, article, stats, video interviews and some limited video action high light coverage.

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